Running a brief

A brief is the unit of work in Hyper. You tell Hyper what you want to grow; Hyper allocates creators across the right LA neighborhoods, runs the campaign, verifies engagement, and reports back. Billing and budget covers how your budget and billing work.

Setting it up

• •Pick a goal: a new menu, a quiet weekday, a soft launch, an opening.
• •Set an impact goal for the brief. Every campaign starts at the $500 monthly minimum, credited to the campaign; beyond it you're billed for the verified impact delivered.
• •Choose the location the campaign is for - campaigns are one per location, and creators are matched to its neighborhood.

While the brief is live

• •Hyper invites creators on your behalf. You don't need to vet every creator individually.
• •Creators post in their own voice on Instagram or TikTok.
• •Hyper measures each post across a 30-day window (billing at day 14, top-up at day 30).

After it ends

• •You see a campaign report: every post, the verified impact each one drove, and the neighborhoods that responded.
• •You're billed for the verified impact the campaign generated. Reaching your goal stops new creator invites; posts already live keep measuring and billing to their finish.
• •Run another brief, or pause until the next month.