Running a brief

A brief is the unit of work in Hyper. You tell Hyper what you want to grow; Hyper allocates creators across the right LA neighborhoods, runs the campaign, verifies engagement, and reports back. Billing and budget covers how your budget and billing work.

Setting it up

• •Pick a goal: a new menu, a quiet weekday, a soft launch, an opening.
• •Set a monthly goal of at least $500 (10 IU). The goal guides creator allocation, not your maximum bill. You remain responsible for all verified influence from accepted collaborations, including spend above the goal. Pausing stops new allocations, not measurement or billing for work already accepted.
• •Choose the location the campaign is for - campaigns are one per location, and creators are assigned to its neighborhood.

While the brief is live

• •Hyper invites creators on your behalf. You don't need to vet every creator individually.
• •Creators post in their own voice on Instagram or TikTok.
• •Hyper measures each post across a 30-day window (billing at day 14, top-up at day 30).

After it ends

• •You see a campaign report: every post, the verified impact each one drove, and the neighborhoods that responded.
• •You're billed for the verified impact the campaign generated. Reaching your goal stops new creator invites; posts already live keep measuring and billing to their finish.
• •Run another brief, or pause until the next month.