Billing and budget

Hyper bills restaurants for verified impact, not for booking creators. You set a budget goal for each campaign and pay only for the impact creators actually deliver - a post that can't be verified earns nothing and costs nothing. See running a brief for how a single campaign flows end-to-end.

How billing works

• •Every campaign carries a minimum of $500 a month (10 IU). It is charged to your card when you publish the campaign and on the same day each month while it runs; it becomes that campaign's balance and creators draw it down as they deliver. Unspent IU carries forward and never expires. Each campaign (each location) has its own balance; your card is shared.
• •Turn the monthly renewal off any time from the campaign page: the campaign then pauses at the end of the period you already paid for, and nothing more is charged unless you resume it. It is a recurring payment, not a subscription or a contract.
• •Beyond the minimum, you pay only for verified impact, charged as it is measured (day 14, with a day-30 top-up for growth). If a post can't be measured, it isn't billed.
• •You set a budget goal per campaign. A strong result can carry a campaign past its goal - you only ever pay for impact that was verified, never a post that flopped. Once a campaign reaches its goal, Hyper stops inviting new creators; posts already live keep measuring.
• •Reports itemize each campaign's impact and the creators who delivered it, so you can see exactly where the spend went.

Adjusting your budget

• •Raise, lower, or pause your budget any time from your restaurant dashboard.
• •Pausing stops new briefs. In-flight briefs continue to their natural end.
• •If you change neighborhoods or goals, just spin up a new brief - no separate sales call required.

How IU is calculated

An IU (Influence Unit) is a weighted blend of a post's verified reach, likes, comments, and shares, divided to a clean per-post unit - every input is a number the platforms report automatically. The weighting follows how influence actually works: exposure counts, acknowledgement counts more, conversation more still, and propagation - shares - counts most, because that's how a restaurant spreads through someone's network.

Reach also gates the whole calculation: if we can't verify a post actually ran, no IU is recorded and the restaurant isn't billed. A metric a platform hides or doesn't report simply counts as zero - Hyper never estimates.

Each IU is priced at $50. Your campaign budget is set in USD, so a $500 goal targets about 10 IU of verified impact - exactly the monthly minimum.