For restaurants
Billing and budget
How Hyper bills you, how your campaign budget works, and how to read your report.
Hyper bills restaurants for verified impact, not for booking creators. You set a budget goal for each campaign and pay only for the impact creators actually deliver - a post that can't be verified earns nothing and costs nothing. See running a brief for how a single campaign flows end-to-end.
How billing works
- Pay only for verified impact. If a post can't be measured, it isn't billed.
- You set a budget goal per campaign. A strong result can carry a campaign past its goal - you only ever pay for impact that was verified, never a post that flopped.
- Reports itemize each campaign's impact and the creators who delivered it, so you can see exactly where the spend went.
Adjusting your budget
- Raise, lower, or pause your budget any time from your restaurant dashboard.
- Pausing stops new briefs. In-flight briefs continue to their natural end.
- If you change neighborhoods or goals, just spin up a new brief - no separate sales call required.
How IU is calculated
An IU (Influence Unit) is a weighted blend of a post's real engagement, divided to a clean per-post unit. Saves and shares count most because they're how a restaurant actually spreads in someone's network.
The formula: IU = (likes + 2×comments + 4×saves + 6×shares) ÷ 200. Reach is verified separately and gates whether IU is calculated at all - if we can't confirm a post actually ran, no IU is recorded and the restaurant isn't billed.
Each IU is priced at $50. Your campaign budget is set in USD, so a $500 goal targets about 10 IU of verified impact.